NC Media Watch

A quest for reason and accuracy in letters to the editor, guest editorials and other issues of interest to the citizens of Western Nevada County.

Monday, April 04, 2005

Things are a changin UPDATE

From Mac World
Researchers have found that 29 per cent of North American adults with digital music players have downloaded podcasts from the Internet. Since more than 22 million American adults own iPods or MP3 players, this means that six million adults have listened to a podcast, according to The Pew Internet & American Life Project. The survey found that almost half of the digital-music player owners that are younger than 29 have listened to podcasts while only 20 per cent of those older than 29 had done so.
Full story is here.

The population of newspaper readers continues to declines, especially among the 18-24 age group. Could it be these readers are using the internet and podcasting as an alternative to reading dead trees. You can even take your iPod to the bathroom, just like the newspaper. Having something to read in the bath room was one of the reasons newspaper publisher give to bolster their views that the Internet would never replace the newspaper. Hummm....

Tell me what you think


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